Планирую запуск своего бизнеса и думаю над стратегией. Может лучше сначала протестировать идею в одном регионе, отработать все процессы, а потом уже масштабироваться? Или сразу идти по всей стране? Какой у вас опыт?
We launched a welcome series for an apparel brand across three regions at once - huge mistake. Open rates were all over the map and we couldn’t optimize anything because the data was a mess. So we scrapped that and focused on just Pacific Northwest subscribers. Nailed the timing and messaging through proper A/B testing. Then we used that dialed-in workflow as our template for the other regions and saw way better engagement.
We screwed up our B2B SaaS launch by trying to create content for every major market at once. Our editorial calendar was all over the place and we couldn’t establish authority anywhere. Once we focused on just the Northeast corridor, our keyword clustering actually started working - we dominated specific searches in that region before moving elsewhere. Lesson learned: concentrated geographic content beats spreading yourself thin nationwide every time.
Had this same problem with an e-commerce client hitting multiple regions. We went nationwide first and wasted crawl budget on duplicate location pages that Google hardly indexed. Switched to just three metro areas, cleaned up our schema markup, and got 340% better organic visibility in four months. Focusing tight let us own local search before we expanded out.
Had a home services client blow through $40k in three months trying to target the entire US. Their cost per acquisition was insane - we were fighting established competitors everywhere.
We pulled back to Dallas-Fort Worth only, rebuilt campaigns with hyper-local negative keywords, and dropped CPA by 65% in six weeks. Got profitable ROAS before we even considered expanding.
Starting with a beachhead market isn’t just smart - it’s crucial for keeping your ad account healthy when you’re new.