Hey everyone! I’m starting to offer influencer marketing services at my agency but feeling a bit overwhelmed by all the platform options out there. What tools do you consider absolutely essential for managing campaigns effectively? Any recommendations would be super helpful!
We learned this the hard way during a beauty brand campaign. CTR was terrible even though the influencer content looked great - turns out we weren’t following up with emails. We started sending automated email sequences to people who liked or commented on influencer posts but didn’t buy anything. That simple cross-channel fix took our worst campaign and boosted revenue by 40%.
Found this out the hard way with a SaaS client. We had micro-influencers getting solid engagement but zero conversions. Game-changer was mapping each influencer’s audience against our buyer personas with demographic tools. Half our creators had audiences in totally different industries. Now I skip follower count and focus on audience fit - a 10K creator with 80% target match consistently crushed a 100K creator with only 20% alignment.
We learned this the hard way after our first influencer campaign tanked - social listening saved us. At first we only cared about reach numbers, but tracking sentiment around our partnerships showed us which creators actually boosted brand perception. The game-changer? Using lookalike data from our best influencer posts to guide our organic content.
Had a fashion client where influencer campaigns were getting crazy engagement but zero organic visibility. Made no sense until I dug into the logs - turns out all the influencer landing pages were completely orphaned with no internal links pointing to them. Fixed it by connecting them to our main category pages and adding schema markup. Organic traffic shot up 150% in just a few weeks.
Had this exact issue with an e-commerce client. We blew our budget on influencer campaigns that got good engagement but terrible ROAS. Game changer was treating influencer content like ad creative - took their best posts and ran them as Facebook ads with proper targeting. Instead of hoping for organic reach, we controlled who saw the content. CPA dropped 60%.