I’m struggling to keep up with all the changes in influencer marketing lately. Everything moves so fast and I feel like I’m always behind. What blogs, podcasts, or tools do you guys use to stay current?
Had this weird case where influencer traffic just wouldn’t stick. Dug into the log files and found out most sponsored posts weren’t getting crawled properly - the landing pages had terrible internal linking. Fixed the crawl budget and added schema markup to those influencer pages, and boom - organic sessions jumped 60%. Key takeaway: treat influencer landing pages like SEO assets, not just conversion pages.
Had a wellness brand where influencer campaigns looked amazing on paper but our community stayed flat. Game changer? We stopped treating their content like throwaway posts and started using it to spark conversations in our own channels. We’d reshare with discussion questions, getting their audiences actually talking in our community. Engagement shot up 60% because we made influencer partnerships the start of relationships, not just one-off posts.
Had this weird case where influencer traffic showed amazing time-on-page but wasn’t converting at all. Turns out people were seeing the sponsored posts, then searching our brand name - but they’d land on generic product pages instead of the influencer-specific ones. Fixed the landing page SEO for branded searches and boom - conversions shot up 45%. Search console data gave it away - tons of branded impressions but barely any clicks going to the right pages.