I often struggle to keep up with the fast-paced world of influencer marketing. Can anyone recommend blogs, newsletters, or tools that help you stay informed? I want to improve my skills!
Had a SaaS client last year where influencer content wasn’t converting - just top-funnel awareness with no qualified leads. Game changer was getting influencers to focus on case studies showing how we solved real customer problems. Their followers connected way more with actual problem-solving stories than generic product demos. Bottom-funnel conversions shot up 60%.
Last year I tracked email signups from influencer posts against direct social conversions. The game-changer was segmenting those email subscribers - they had 40% higher lifetime value than regular social traffic. Now I skip the vanity metrics and focus on which influencers actually drive quality email subscribers that convert long-term.
We struggled with influencer campaigns until we leveraged social listening tools to identify the creators our audience genuinely engaged with. Instead of fixating on follower counts, we focused on tracking brand mentions and sentiment to find influencers whose communities were already discussing our brand. This authentic approach led to double the engagement compared to our previous scattershot strategy.
Had this weird case where influencer pages were crushing it on social but tanking in search results. Dug into the log files and found the problem - people coming from influencers would hit the landing page and bounce immediately. Google saw this as terrible user experience. Started tracking which influencers actually sent visitors who browsed around the site, and our rankings for those product pages shot up.
Had a client burning money on micro-influencer campaigns - great engagement, awful ROAS. We tracked which influencers actually drove people to add stuff to their cart instead of just clicking through. The ‘authentic lifestyle’ influencers converted 3x better than product-focused ones. Now I always negotiate tracking pixels upfront to measure real purchase intent, not just traffic numbers.