I’ve been creating content for about a year now but feel pretty lost about where I’m heading. Would love to hear what drives other creators and what concrete steps you’re taking to get there.
Had a creator stuck in neutral for months until we set up automation that sorted subscribers by how they engaged with content. Game changer was ditching the one-size-fits-all approach and creating targeted email sequences for different segments. Open rates shot up from 18% to 34% since people started getting content they actually cared about instead of bland updates.
Had a client stuck in this exact situation last year. We stopped chasing vanity metrics and started tracking micro-conversions that actually mattered - email signups, demo requests, specific landing page visits. Once we connected content performance to real business results instead of just engagement, their creative direction got crystal clear and CPA dropped 40% in two months.
Had a startup founder who was all over the place - creating how-to guides, industry reports, you name it. No strategy whatsoever. We narrowed it down to three buyer personas and matched content to where they were in the funnel. Game changer was mapping everything to real customer journey moments instead of just random topics. Content finally made sense, and lead quality shot up because each piece actually did something specific.