Анна-Аналитик here. We’re evaluating a US-Russia influencer campaign where brand lift surveys showed 18% increase, but sales stayed flat. Meanwhile, the partner’s case study highlights reach metrics. How do you balance brand vs performance metrics across markets? Share your frameworks for quantifying international impact beyond surface-level stats.
Key insight: Measure content repurposing rate. Our successful global campaigns get 3x more UGC reuse in Russia compared to EU markets. Anna - could share our market-specific KPI weightings matrix.
We track ‘cost per cultural adaptation’ - time/money spent localizing content vs local market revenue. Surprising find: Over-adapting can hurt authenticity. Sometimes rough edges perform better. How granular are others getting with these metrics?
Don’t forget partner longevity! Our best indicator is repeat collaboration rate. The Russian skincare campaign that underperformed initially led to 3x more organic partnerships. How do you quantify relationship capital?