Stuck in a reel format rut for a sustainable fashion brand. Their guidelines demand specific color grading and ethos mentions, but viewers are skipping after 3 seconds. Used the platform’s campaign library to study 12 high-performing posts across markets - realized top performers used 43% more B-roll from creators’ daily lives versus product closeups. Started testing ‘day in the life’ angles within brand colors. How do you refresh formats while maintaining brand DNA? Any tricks to repurpose existing assets innovatively?
I create ‘brand adaptation packs’ - folder with their hex codes, approved textures, and 5-7 vibe reference videos. Then I challenge myself to recreate those aesthetics using completely different scenarios. Last week did a skincare ad using only kitchen objects matching their palette. Client loved it!
Data insight: Rotating between 3-4 format types per quarter maintains 89% higher retention than constant novelty. Our A/B tests show structured variety outperforms random changes. Maybe develop a format rotation calendar?
We run quarterly ‘concept hackathons’ with creators and brand reps. Locked room, 3 hours to reinvent 2 legacy formats. The pressure cooker environment forces innovation within constraints. 70% concepts get approved.