Finding quality leads for my agency has been tough. Cold calls aren’t getting results, and referrals are coming in slowly. I’m curious about what methods have proven effective for you. Any tips or success stories would be appreciated!
Had a client’s e-commerce campaign tanking with broad targeting. Switched to lookalike audiences based on their top customers - ROAS shot from 2.1x to 4.8x in three weeks. Best part? Their actual high-value customers were completely different from who they thought they were targeting. No way we’d have spotted those patterns without the data.
Had a manufacturing client who figured out their best leads weren’t coming from cold outreach - they came from being seen as the go-to expert. We built content around ‘industrial automation mistakes’ that hit prospects right when they were ready to buy. People found us through that content already knowing we understood their problems. Sometimes it’s better to let your expertise draw people in than chase them down.
Had a SaaS client struggling with acquisition. We ditched cold outreach and focused on their trial users who never converted. Segmented them by which features they’d used, then sent relevant case studies through an automated email sequence. This generated 23% more qualified demos than all our cold campaigns combined. Your best leads are probably already sitting in your CRM.
Had this exact issue with a client whose organic traffic tanked. Turns out their best leads weren’t from those high-volume keywords we’d been targeting. Dug into the log files and found prospects were finding them through really specific technical searches - stuff with almost no search volume. But here’s the kicker: these niche terms converted 40% better because people already knew exactly what they needed. The best leads are often hiding in those long-tail spots your competitors ignore.
Lead gen was rough until we flipped our approach. We stopped pushing services and started sharing real client stories - the messy challenges, the breakthroughs from social listening, all of it. Prospects started reaching out because they recognized their own problems in these scenarios. Once we switched from selling our expertise to just showing how we solve real problems, our inbound leads got way better.