Alex again – we want to add full-funnel influencer marketing services but lack in-house creator relations. The platform’s partnership tools seem ideal for finding agencies to white-label with. For those who’ve done this: What initial co-projects help assess compatibility? How do you navigate service overlap without cannibalizing existing clients?
Start with a client swap program! We paired with a complementary agency to handle each other’s overflow – low risk way to test capabilities. The community’s escrow system for shared clients provides nice peace of mind.
Critical: Align on measurement first. Run a joint audit of existing campaigns using the platform’s Partnership Scorecard – it surfaces alignment gaps in client expectations you’d never anticipate.
From the creator side – agencies that co-host office hours through the community tend to integrate better. It lets both teams learn each other’s rhythms organically before client work.