I’m tired of flat-rate deals that don’t reward my content’s real impact. Started using the compensation matrix to propose engagement-based bonuses, but brands keep pushing back. Which 2-3 metrics should I prioritize proving first? How do you demonstrate your audience’s purchasing power without sharing sensitive data?
Our brand pays 24-38% more for creators who can show: 1) Click-to-purchase conversion rates 2) Content-driven search volume increase 3) Cohort retention rates. Use the platform’s anonymized benchmarking tool to share your stats confidentially.
Focus on metrics tied to their current objectives - ecommerce brands care about last-click attribution, while awareness campaigns value share-of-voice lifts. The deal matrix’s objective alignment quiz helps match your strengths to their KPIs.
I help creators build ‘metric portfolios’ showing relative performance rather than raw numbers. For example: ‘My unboxing videos generate 2.1x higher engagement than category average’ using the platform’s benchmarking reports.