I’ve been doing UGC work for about two years now, across both US and LATAM brands, and I keep running into this pricing question that I can’t seem to solve fairly.
For a US DTC brand, I typically get paid $200-400 for a UGC video (usually 3-5 videos per project, so maybe $600-2000 per project). For LATAM brands, the budgets are noticeably lower—usually $80-150 per video, so $240-750 for the same scope.
I understand the market dynamics at play. US brands have bigger budgets. LATAM economies are different. But when my work quality is identical, it feels weird charging 50% less just because the client is in Mexico or Brazil.
Here’s where it gets tricky: when I price fairly for my work, some LATAM brands just say no. But if I undercut the US market to meet their budgets, I’m basically training them (and myself) that my work is worth less.
I’ve also noticed that US brands often have more complex requirements, tighter deadlines, more revisions—so there’s an actual time cost difference. But not always. Some LATAM brands are equally demanding.
I don’t want to be greedy, but I also don’t want to burn out on lower-paying work just to maintain volume. Are you guys pricing based on market, on complexity, on brand size, or something else entirely? How do you actually think about this?
Should there even be a price difference? Or am I overthinking this?