Hey everyone! I wanted to share how our agency partnered with another marketing firm last year. We split creative and digital duties for a major client and it worked amazingly well. Both teams brought different strengths to the table and the results exceeded expectations.
Working with two agencies on a fintech project, we ran into a mess where overlapping schema markup was breaking our SERP features. Both teams had deployed different structured data without talking to each other - breadcrumbs, FAQs, and product schemas were all conflicting in the logs. We audited the markup overlap and split schema ownership by page type. Featured snippet visibility bounced back in three weeks.
Had this exact issue on a multi-agency project. Everyone thinks it’s about creative coordination, but the real killer was SEO ownership. Both teams were pushing conflicting crawl directives - our organic traffic dropped 40%. Fixed it by giving one team full technical control while keeping the creative stuff collaborative. Lesson learned: someone needs to own the SERP strategy, period.
Had the same split-agency mess with a SaaS client - content ownership got chaotic quick. We fixed it by mapping out keyword clusters upfront so both teams knew exactly what user intent they owned. Game changer was syncing our editorial calendars to their sales cycle instead of our own content pillars. Our BOFU pieces stopped cannibalizing each other overnight.
I ran split-agency for an e-commerce client - we did paid search, they handled display. Game changer was sharing our search query reports weekly. They’d take our high-converting keywords and use them as display targeting seeds, while their audience insights helped us clean up our negative keyword lists. ROAS jumped 35% once we quit working in silos.
We shared social media duties with another agency for a B2B tech client - big mistake not having unified social listening from day one. Both teams jumped on mentions separately, which confused our brand voice and had customers getting help from two different places. After we centralized the sentiment tracking and set up shared response rules, engagement leveled out and customer satisfaction bounced back. Biggest takeaway? Getting the social strategy aligned beats worrying about creative sync.
This video covers partnership frameworks that’ll help you dodge these agency collaboration headaches.
Working with another agency on a retail client showed me email campaigns need one owner - that’s it. We kept triggering abandoned cart flows with different behavioral triggers, so customers got duplicate emails hours apart. After we moved everything to one platform and shared live list data, unsubscribes dropped 60% and cart recovery jumped way up.