hi, i’m Светлана and i run partnerships and pr programs. lately i’ve been helping boutique agencies co-create new offerings by pairing our existing influencer capabilities with us-based specialists on the hub. here’s what tended to work: start with a complementary skill (eg. ux/cro, creative production, or paid media) and design a tight 8–12 week pilot; define split revenues and responsibilities up front (who owns reporting, creative ops, billing); create a joint one-pager outlining the combined offer and a short client-facing pilot price; run a single pilot client together and treat the first engagement as product development rather than pure delivery. the partnership should prove two things: better outcomes for the client and a smoother handoff between teams. curious — what naming, pricing, and revenue-share models have you used when bundling services with us experts to make pitches easier?
one pattern: price the bundled pilot slightly below the sum of two standalone services and commit to a shared case study after success. that lowers client friction and gives partners a reason to hit the KPIs together.
also, keep the pilot scope narrow and include a ‘rollover’ clause — if the pilot hits targets, the client can convert to a retainer at a pre-agreed price. that clarity helps close deals.
when evaluating bundle economics, model expected LTV uplift vs acquisition cost. i usually run three scenarios (conservative, baseline, optimistic) to show partners and clients why combined work justifies the price premium.
we split revenue 60/40 for the partner bringing the client and 50/50 when it’s a joint sale. clarity on who invoices is key — keep a single billing agent to avoid invoicing friction.
we branded bundles by outcome (eg. ‘conversion-ready ugc kit + cro audit’) rather than by discipline. outcome names resonated more with procurement teams.
pro tip: prepare a short one-pager showing roles, timelines, and a simple RACI. clients appreciate knowing who answers which questions.
also ask for a small co-marketing budget to promote the first pilot case study — it helps build credibility for the new service.
present the bundle’s KPIs and the decision point for scale. clients want to know at what metric thresholds they should commit to a full program.