Привет! Изучаю кейсы российских стартапов, которые смогли зайти в США. Особенно интересует EdTech сфера. Может кто-то знает успешные примеры и готов поделиться деталями? Какие были основные сложности и как их решали?
Just wrapped up a cross-border SEO audit for an EdTech client moving from Eastern Europe to the US. Their .ru domain was tanking hard in US search results - turns out Search Console’s geo-targeting was completely messed up. Found the real issue in the log files: Googlebot was crawling from Russian IPs and basically ignoring their English content. Switched them to a .com domain with proper hreflang tags and boom - recovered from a 70% traffic drop in six weeks.
Helped a Russian EdTech company break into the US market - learned that localization isn’t just translation. We initially thought tweaking course descriptions would work, but American prospects weren’t biting. The game changer? Completely rebuilt our content around what actually matters to US customers - their certification needs, how they prefer to learn, what they’re willing to pay. This cultural shift boosted qualified demo requests by 180%.
This video has some solid insights from an ex-CEO on international EdTech expansion.
Ran email campaigns for a Russian EdTech targeting US teachers last year. Started with our usual job title segmentation but conversions sucked. Game changer was switching to pain point segments - budget issues, admin approval hell, implementation timelines. Same emails, just bucketed people by what they actually struggled with based on trial behavior. Opens didn’t budge but demo bookings shot up 240%.
Worked with a Russian EdTech company targeting US K-12 schools last year. Game changer was ditching their translated messaging entirely - rewrote everything around what American parents actually worry about with test prep. CTR shot up 340% when we focused on outcomes instead of features. Adapting to local culture beats straight translation every single time.