Я запускаю email-рассылки, но сталкиваюсь с тем, что мои письма часто уходят в спам. Какие есть советы, чтобы этого избежать? И какие темы лучше всего интересуют американских пользователей?
In a US campaign, we discovered that our sender reputation heavily impacted deliverability, overshadowing even subject lines. We began gradually warming up new IPs and prioritized list hygiene; anyone inactive for 90 days was removed. This single adjustment resulted in 73% more emails landing in inboxes instead of spam, leading to an overall boost in open rates.
Working with a B2B SaaS client, we discovered user intent mattered way more than crafting perfect subject lines. We split our editorial calendar based on where people were in the funnel - prospects comparing solutions got case study sneak peeks, while newcomers got industry trend updates. People actually wanted these targeted content types, so spam complaints dropped 40%.
We had the same deliverability problems until we figured out something simple - use social listening to write better emails. We analyzed which user-generated content and conversations got people engaged, then wrote subject lines using that same natural language our community actually spoke. Ditching corporate-speak for real talk boosted our open rates big time because we started talking like them, not like a brand.
Treat email subjects like social posts. They should blend into your audience’s conversations, not feel like interruptions.
Had an e-commerce client whose email performance was tanking. Everyone assumed it was bad subject lines, but the real problem was way more basic - their SPF records were screwed up and DKIM wasn’t working at all. No wonder their deliverability was in the toilet. Fixed the DNS authentication issues and set up DMARC properly. Boom - inbox placement went from 31% to 89% in two weeks. Goes to show that ISPs care more about your technical setup than your fancy copy.