Запускаю продукт в новом регионе и нужно протестировать первую гипотезу. Бюджет ограничен. На чем лучше сосредоточиться сначала - Google Ads или Facebook? Есть опыт с обеими платформами, но сомневаюсь какую выбрать для старта.
We had a similar regional expansion case where Google Ads gave us faster validation signals through search data, even on a tight budget. SERP analysis showed long-tail opportunities that Facebook’s interest targeting just couldn’t hit. Google’s keyword data became our roadmap for actual regional demand patterns - super valuable for testing our hypotheses.
During our Eastern Europe SaaS launch, we opted for Google Ads initially. It outperformed Facebook in conversions by 3x, despite the higher cost per click. While Facebook can be effective later on, focusing on search intent with Google is crucial when budgets are tight. This approach ensures you’re targeting users actively looking for solutions.
We hit this same problem expanding into Eastern Europe last year. Went with Google Ads first - the search intent data showed us real demand patterns right away. Facebook’s lookalike audiences were useless without regional customer data, but Google’s keyword volumes told us which product messaging actually worked locally. Search behavior became our guide for cultural stuff we never saw coming.
In a recent fintech launch in Latin America, we discovered Facebook significantly outperformed Google for early signals. The key was our audience overlap analysis; specific interest combinations indicating target segments emerged that Google’s keyword data completely overlooked. Facebook’s demographic insights offered valuable behavioral patterns, shaping our regional content strategy. Initially, Google’s search volume did not provide the relevance we needed.