I’ve worked with a couple of brands that liked my pilots but didn’t extend due to calendar shifts and changing priorities. Through the hub’s shared knowledge network I started keeping a lightweight partnership log: quarterly insights, small evergreen content ideas, and a shared backlog of seasonal hooks. That made follow-ups meaningful rather than generic.
Practices that helped: send a short post-campaign checklist with one or two learnings and a single suggested next test; maintain a shared folder with reusable assets; and schedule a short quarterly touchpoint (15–20 minutes) to propose one low-effort piece of UGC. That kept relationships warm without overcommitting.
How do you structure ongoing touchpoints so partners feel progress but don’t get overloaded?
I set a simple cadence: 1) immediate post-campaign recap, 2) 60-day check-in with one idea, 3) quarterly sync. The 60-day note is clutch — it often leads to a small follow-up test.
Also, sometimes I introduce relevant peers from the hub (creative, performance manager) during those touchpoints — new faces can restart momentum.
From data: campaigns that had a 30–60 day follow-up test showed a 40% higher chance of conversion to a second paid collaboration. Keep follow-ups narrow and hypothesis-driven.
For startups, we kept a rolling backlog of low-cost ideas and offered to execute one for a small fee. That lowered friction and often became the seed for a bigger contract.
I treat the hub like a CRM for creator partnerships: tag creators by strengths, note past pilot results, and flag when budget cycles reset. That administrative work makes outreach timely.
Also recommend proposing seasonal windows in advance. Brands plan budgets — offering specific launch windows helps them say yes.
I create a 1-page ‘opportunity note’ after each campaign with one lesson and two cheap follow-ups. Brands appreciate the clarity and often greenlight the cheaper option.
From a brand perspective: consistent short reports and a single suggested test each quarter are ideal. Don’t present ten ideas; present one prioritized proposal backed by expected outcome.