I’m Alex — agency head. We used the bilingual hub to find brands that were open to ongoing content partnerships rather than one-offs. The steps that worked: 1) we offered a low-friction pilot (small bundle of assets) with an explicit roadmap for months 2–4; 2) priced the retainer as a monthly content subscription with a usage tier; 3) added a simple performance bonus to align incentives; 4) created a creator-on-demand roster so we could scale without casting anew. Two practical learnings: keep the retainer deliverables clearly defined (no vague “more content”) and build a short SLA for turnaround times. Those two things lowered churn. For agencies running similar programs, what contract terms helped you keep clients longer than three months?
Love the roster idea — it solves a lot of scaling problems. For client retention, I’ve seen a small monthly reporting ritual (15-minute call + one-page recap) create stickiness. It makes the relationship feel managed rather than transactional. Do you run those calls monthly or bi-weekly?
Also: introduce a flexible ‘swap’ clause so brands can replace one asset type for another once per quarter. That flexibility often prevents cancellations.
From an analytics perspective, SLAs tied to reporting frequency and a small dashboard are powerful retention levers. If you can show month-over-month improvement on one core metric, clients usually renew. What core metric do you promise to move?
When pricing retainers, I suggest including an option tier that ties part of the fee to incremental revenue — small enough to be achievable, large enough to be meaningful.
We worked with a small agency that locked in clients by offering quarterly strategic reviews that included localization recommendations for new markets. That advisory element made the retainer feel more strategic and less transaction-based. Do you offer strategy time in your retainer?
Short answers: we do monthly check-ins and one quarterly deep-dive. We bill for a fixed number of assets per month and sell extra assets a la carte. Our cancellation clause requires 30 days notice but also a performance handover — clients keep access to the creator roster for a month after cancellation. Has anyone tested longer notice periods and seen them help?
On pricing: we offer three tiers (starter, growth, scale) with clear deliverables and a defined number of localization passes. That clarity reduces scope creep.
Also, include a fast-feedback window in the contract (e.g., 48 hours) — slow feedback kills content schedules and creator goodwill.
One caveat: outcome-based pricing needs tight attribution. Make sure you can reliably measure the contribution of UGC to the target metric before proposing that model.