I’ve been managing some collaborations recently where I’m coordinating with US brands, Russian creators, and agencies across literally three continents, and it’s getting complex. The platform’s cross-market collaboration rooms are helping, but I wanted to see if anyone else has figured out a system that actually works.
Here’s the reality: when you’re working with a US brand on a campaign that needs input from a creator in Moscow and approval from an agency in St. Petersburg, the time zones become a real bottleneck. I’ve had briefs get stuck for days because the feedback loop is just slow when everyone’s working in different windows.
What I’ve started doing is using the collaboration rooms as a asynchronous-first space. Clear written briefs, decision frameworks recorded, approval processes documented. Instead of relying on calls (which is a nightmare to schedule), I set up the structure so that people can move things forward without waiting for real-time alignment.
But I know I’m probably not doing this optimally. I’m spending a lot of time on coordination overhead, and I’m wondering if there’s a better way to structure campaigns when you have multiple time zones involved.
How are you actually handling this? Are you running on a specific schedule (like “all feedback submitted by this time”), or have you built something more flexible? And more importantly, how do you prevent miscommunication when people aren’t in the same timezone and aren’t always online at the same time?