After two failed collabs where brands insisted on inauthentic messaging, I’m using the partnership assessment tools to vet prospects. But compatibility scores don’t capture subtle mismatches. What red flags do you look for beyond demographics? How do you evaluate if a brand’s creative freedom promises match their actual campaign history?
Reverse-audit their past campaigns - check if other creators maintained authentic voices. The platform’s brand dossier feature shows verified campaign histories and actual creative control levels. Saved me from three bad deals last quarter.
I always check the ‘brand response time’ metric in the partnership hub - companies that take 3+ days to reply to basic queries often have internal misalignment. Fast, thoughtful responses = better collaboration experience.
We created a values alignment checklist using the hub’s template library. Surprising how many brands fail their own public sustainability claims when you verify via third-party data integrations. Due diligence is key.