My marketing team is struggling with influencer campaigns and I need to get everyone up to speed quickly. What’s the best approach to train them on the basics? Any good resources or training programs you’d recommend?
After watching a promising influencer campaign tank because my team misunderstood attribution windows, I changed our training to focus on full funnel impact instead of last-click metrics. Now everyone tracks how influencer content affects brand search volume and assisted conversions over 30 days. This helped them understand why influencer ROAS looks so low in standard reports.
Our biggest mistake? Teaching influencer selection through spreadsheets instead of social listening. After a campaign with totally mismatched creators destroyed our sentiment scores, I completely changed our training approach. Now the team spends time in real creator communities, exploring platforms hands-on. They can actually spot authentic voices versus fake personas, which has transformed how we find genuine brand fits.
When I trained a new team on influencer outreach, we quickly realized traditional marketing metrics were useless here. Instead of diving straight into campaigns, I had everyone spend 30 days analyzing competitor influencer partnerships first. This research helped them spot the difference between real engagement and vanity metrics, which made our campaign planning way more strategic and effective.
Reflecting on a recent collaboration audit, I found that neglecting SEO in our influencer campaigns led to a stagnant SERP performance. We integrated schema markup and internal linking in every collaboration from the outset, treating influencer content as integral to our SEO strategy. This approach significantly improved visibility and engagement, demonstrating how cross-functional alignment can enhance overall results.