One of the things that doesn’t get talked about enough in influencer marketing is the regulatory and compliance aspect. When you’re running campaigns across LATAM and the US, you’re dealing with different disclosure requirements, different content standards, and sometimes different legal frameworks for influencer partnerships. Get this wrong, and you can face fines or damage to your brand reputation.
I’ve been managing campaigns across both regions for a few years now, and I’ve learned that the best time to think about compliance is before creators even start shooting content. Not after. Not during the review phase. Before.
Here’s how I approach it:
First, I create a compliance checklist for each region. This isn’t complicated—it’s actually pretty straightforward. For the US, I need to ensure that #ad or #sponsored disclosures are clear and conspicuous (FTC requirements). For LATAM, the requirements vary by country, but generally, I’m ensuring that any sponsored content is clearly marked. Some countries have additional requirements around what claims can be made about products.
Second, I brief creators on these requirements upfront. This is built into my creator briefing document. I don’t leave it to chance or assume they know. I explicitly state: “This is sponsored content, so here’s how you need to disclose it,” along with examples. Visual examples work really well—showing them what #ad placement should look like on an Instagram post, for example.
Third, I review content before it goes live. This is non-negotiable. For every piece of content from a creator, there’s a review cycle where I check: Does the disclosure meet requirements? Is the tone consistent with the brand? Are there any claims being made that we need to verify? For LATAM content, I also have someone review it who understands the local context—not just translations, but actual cultural appropriateness.
The fourth part is enforcement. If a creator misses a disclosure or makes an unverified claim, I catch it before posting. If it happens repeatedly, I need to have a conversation about whether the partnership continues. Consistency matters.
Quality control works similarly. I’ve built templates and guidelines that creators understand—not as restrictions, but as guardrails. They know what success looks like: the tone, the pacing, the visual style, the key messages. Having these shared expectations makes the review process faster and less contentious.
One thing I’ve learned: different regions have different levels of formality around this. US creators often expect detailed contracts and clear terms. LATAM creators are sometimes more flexible, but they also appreciate clarity. The key is not assuming one approach works for both.
Also, I track everything. I keep records of what was briefed, what was reviewed, what was approved, and what actually posted. This is partly for compliance (you want to show due diligence if a question ever arises) and partly for learning. Over time, you build institutional knowledge about what works and what doesn’t.
Honestly, managing compliance and quality doesn’t have to be a bottleneck. If you build it into the process early and systematize it, it becomes routine. It actually makes campaigns better because everyone’s on the same page.
How do you all handle this? Especially the compliance piece—do you have a formal process, or is it more ad hoc?