We’re scaling campaigns across Russian and US markets, and honestly, the compliance side is starting to keep me up at night. Different countries have different advertising rules, disclosure requirements, data privacy laws—it’s overwhelming.
I know we need to be careful about FTC disclosure rules in the US, but I’m way less clear on Russian requirements. Are there specific regulations I need to know about? What about data protection? What about brand safety across regions?
Right now, we’re kind of winging it. We tell creators to disclose partnerships, we try to vet brand safety ourselves, but I know there are gaps. And if we’re running on different playbooks in different markets, we might be exposing ourselves to legal or reputational risk.
I’m looking for real guidance on this—not legal advice necessarily, but a framework or resources that help us think about compliance and brand safety consistently across markets. Are there communities of people tackling this? Are there experts who understand both the US and Russian regulatory landscapes?
I want to do this right from the beginning rather than learning the hard way later.