Планирую запуск продукта в США через полгода. Сейчас считаю бюджет на маркетинг и понятия не имею, сколько реально нужно денег. Может кто-то недавно запускался и поделится опытом? Особенно интересует digital реклама.
Had a tricky e-commerce launch where we lost 60% of organic traffic after switching to US servers. The site migration destroyed our crawl budget—Google kept crawling old redirect chains instead of hitting our new product pages. Fixed the redirect mess and submitted clean sitemaps. Rankings bounced back in 6 weeks. Sometimes you’ve got to fix what’s broken behind the scenes before anything else works.
Had a SaaS client with a $15K monthly budget for their US launch. Biggest takeaway? We spent 70% just testing different audience segments before ramping up spend. Their original target customer was totally off—we burned $3K in two weeks learning that. The real win came when we ditched broad awareness campaigns and focused on bottom-funnel content pushing free trials. Testing in just 2-3 markets first saved us from wasting money on a nationwide rollout.
Worked with a fintech startup that blew $25K in Q1 rushing into competitive keywords with zero brand foundation. The game-changer? We stepped back and put 40% of budget into remarketing campaigns - hit website visitors with educational content. Once that nurture funnel converted at 8% vs. cold traffic at 1.2%, scaling actually became profitable. You’ve got to earn the right to compete in those expensive auctions.
Started an e-commerce brand with $8K/month and screwed up big time—split the budget equally across every channel. Three months of terrible results later, we ditched everything except email and Google Ads. Way better to nail two channels than half-ass five. Our email workflows ended up driving 40% of revenue within six months. Never would’ve figured that out if we kept the money scattered everywhere.
Ran a US launch with $12K monthly budget and screwed up big time—completely ignored social listening for three months. We kept pushing messaging that totally missed how Americans felt about data privacy. Once we finally started tracking sentiment and tweaked our UGC to hit those concerns, engagement shot up 340%. You can’t research your way out of everything—sometimes the market just smacks you with reality.