Переехал в Америку и пытаюсь наладить связи для работы. Пишу людям на LinkedIn и по email, но почти никто не отвечает. Может, есть какие-то нюансы в общении с американцами? Как правильно начинать разговор?
Working on a B2B client’s US launch, we found that mentioning mutual connections in email subject lines tripled our open rates compared to generic outreach. Our log analysis showed LinkedIn’s algorithm boosts profiles that regularly engage with shared contacts. The real game-changer was timing - Tuesday through Thursday, 10-11 AM EST beat weekend outreach by 60% every time.
We had a SaaS client targeting US decision-makers, and what worked was ditching the relationship-building fluff. Instead of pleasantries, we’d open with a solid industry insight or trend that hit their specific pain points. Made us look like we actually knew their market instead of just another vendor trying to sell something. Response rates shot up.
Same thing happened when we started cold outreach to US prospects. Game changer was switching to super short messages - just 2-3 sentences mentioning something specific about their company plus one direct question. Those longer, relationship-building emails we thought were being polite? They tanked 40% worse in our A/B tests. Americans just want you to get to the point fast.
Had the same issue when we expanded into US partnerships. Game changer was flipping our approach - instead of jumping straight into what we wanted, we’d start by asking about their recent projects or what they’re seeing in the market. Americans really appreciate when you’ve clearly done your homework on their business before making any asks.