Столкнулся с тем, что фичи которые кажутся прорывными в России, американцы встречают холодно. Может дело в культурных различиях? Поделитесь опытом адаптации продуктов для US рынка.
Had this exact issue with an email workflow that killed it in Europe but bombed in the US. The trigger sequence was way too aggressive for Americans - Europeans loved the persistent follow-ups, but Americans just hit spam. We spaced out the emails and toned down the copy, and our US open rates shot up 23%. Cultural context beats fancy features every time.
We launched this productivity feature that absolutely killed it in Eastern Europe, but US users couldn’t care less. Turns out Americans just want fewer clicks—they don’t care about fancy features if it makes things more complicated. Once we switched our messaging from ‘look at all these cool capabilities’ to ‘get stuff done faster,’ US users finally got it.
Hit this exact issue during a fintech audit when they were expanding to the US. Their Russian site had crazy detailed schema markup for every product feature, but their US rankings were dead in the water. Checked the logs and found American users were bouncing hard from all those info-heavy pages. We gutted the schema, kept only the core value props, and boom - 34% CTR increase in six weeks.
Had a tech client moving from Moscow to Silicon Valley - their feature-packed posts bombed completely. Social listening showed us why: Americans couldn’t figure out what the product actually did for them. We ditched the complex feature lists and focused on simple benefits instead. Engagement shot up 40%. Americans scroll fast and decide even faster.