Я запускаю бизнес в новой стране уже полгода и испытываю огромный стресс. Не сплю нормально, раздражаюсь на команду и теряю интерес к делу. Это нормально? Как понять, что я выгорел, и что мне делать в такой ситуации?
We hit the same founder burnout wall during our European expansion last year. The game-changer? We started using social listening tools to track market sentiment daily instead of just going with our gut. It cut through the emotional roller coaster where every customer interaction felt like make-or-break. Having real engagement metrics helped us tell the difference between actual market feedback and just expansion anxiety. Saved our mental energy for the big strategic calls instead of endless worrying.
During our Asia-Pacific launch, I screwed up our welcome email sequence so badly it nearly broke me mentally. I was fixated on open rates while our unsubscribe rate shot up 40% higher than normal. We’d been blasting new subscribers with the same automation that worked back home, but email expectations are totally different there. Once we A/B tested a slower drip campaign, engagement bounced back and the whole market entry suddenly felt doable again.
Sometimes burnout isn’t about working harder - it’s about tracking the wrong metrics and spiraling from there.
Last year we launched in a brutal market and kept bleeding organic traffic even though our content was solid. Turns out Google was crawling our new geo-targeted pages but timing out during peak hours in that timezone. We’d been putting off migrating to local hosting and it was quietly destroying our SERP visibility. Fixed the Core Web Vitals issues and rankings bounced back in three weeks. Sometimes it’s technical debt stressing you out, not the market.
When we expanded into LATAM, our content calendar was totally off - we didn’t account for local business cycles or cultural events. We’d push bottom-funnel content during their slow season while competitors crushed us with top-funnel stuff during peak buying times. Once we restructured our editorial calendar around regional market rhythms instead of copying our home market approach, lead quality improved overnight. A lot of founder stress comes from fighting the wrong content battle at the wrong time.
Blew through $15K in Q1 expanding to a new market because I was chasing CTR instead of actual conversions. Clicks looked great but CPA was killing us. Turns out local search behavior is totally different - what works in one market is just burning money in another. Had to scrap our entire keyword strategy and rebuild it around regional search patterns. ROAS shot up 180% and the expansion finally made sense.