Недавно был на питче у американского фонда. Услышал эту фразу от соседней команды и видел реакцию инвесторов. Почему эти слова так пугают западных партнеров? Поделитесь опытом, как правильно говорить о конкурентах.
Had a client with a SaaS platform who swore they had zero competition. Once we flipped their pitch to acknowledge similar solutions and explain how they’re different, investor interest doubled. Going from ‘we have no competitors’ to ‘here’s how we solve this differently than X, Y, Z’ showed they actually understood their market. US investors eat that stuff up - they want to see you know what you’re up against.
Worked with a fintech startup that told VCs they had ‘no competition.’ Their ads bombed - crazy high CPA because they targeted everyone without positioning against alternatives. We switched to comparison ads showing how they beat established players. CTR jumped 40%, CPA cut in half. Acknowledging competitors didn’t hurt their uniqueness - it helped prospects get their value prop way faster.
Had a client whose organic traffic crashed after they claimed they had ‘no competition.’ Did a SERP analysis and found long-tail competitors systematically stealing their audience with targeted schema markup. We ran log file analysis to map the real competitive landscape and found gaps where these competitors were winning featured snippets. Traffic turned around once we acknowledged these ‘invisible’ players and optimized against them.
Had a B2B client convinced they were ‘first to market.’ Social listening showed audiences were already talking about three competitors the client didn’t even know about. We switched their content strategy - acknowledged the competition and focused on what made them different. Engagement tripled. People wanted reassurance they’d picked the right option, not confirmation they’d discovered something brand new.