I’ve been thinking about a structured way to make the bilingual hub work harder for client acquisition, and I want to test an idea with this community.
The concept is simple: every week, one agency or creator shares a real case study (client work we’re proud of), and in that same post, we highlight a partner or referral that made that success possible. The partner gets visibility, the case study adds credibility to our portfolio, and the whole thread becomes a proof-of-concept that partnerships actually drive results.
I’m imagining it would look something like:
- Monday: I post a case study about how we grew XYZ brand’s presence in the US market
- In the same post, I give a shout-out to the partner (maybe a creator or another agency) who was crucial to that win
- The comments become a place for others to ask questions, and potentially new clients discover us through that narrative
The idea is that case studies stop being passive portfolio pieces and become active magnets for new business. And by consistently crediting partners, we’re also incentivizing people to collaborate rather than compete.
But here’s my hesitation: this only works if it’s genuinely useful and not just another source of noise in the community. And it only works if enough people are willing to share transparently—including revenue figures or at least impact metrics.
I know some of you are protective of client details, and I get that. But I’m wondering: if such a series existed, would you participate? What would need to be in place for you to feel comfortable sharing a case study publicly? And frankly, would you actually use it to find new partners or clients?
I’d be in, but with some conditions. First, I need to be able to anonymize or get explicit client permission before I share metrics. Second, I’d want to moderate or at least have some quality gatekeeping—otherwise it becomes a wall of humble-brags with no real substance.
That said, if it’s done right, this could be gold. I’ve been looking for case studies to reference when I pitch partnerships, and I bet other agencies are too. If I could see actual examples of successful co-branded work or referral partnerships, I’d definitely use it to find new collaborators.
Maybe you start with a small pilot? Get 4-5 agencies to commit to one post each in the first month, see how it feels, then expand? That way you’re not betting the whole thing on blind faith.
One more thing—I’d want clarity on what ‘credit’ actually means. Are we just getting a mention? Are there any business outcomes from that credit (like, does traffic to our page spike)? I’m not doing this purely for vanity, so it’d be helpful to know what the upside actually is for the partner who gets the spotlight.
Oh, I love this idea for creators especially. We’re always scrambling to build a portfolio, and case studies with actual metrics help so much when pitching to brands. I’d definitely participate, especially if the format made it easy for brands to see what I can actually deliver.
The one thing I’d ask: can the spotlight series also feature creators solo-sharring our wins, not just team-ups? Like, I want credit for the campaigns I run independently too, not just when I’m part of a partnership. If it’s a genuine ecosystem, it should celebrate individual wins as much as collaborative ones.
Also, would there be any rules about what counts as a case study? Like, does it have to be a full campaign, or could it be a single piece of content or a series? I have tons of UGC samples that performed incredibly well, but they might not fit the “formal case study” mold. Just want to make sure creators aren’t excluded by accident.
I’d participate if the bar for participation is high enough that the content is actually useful. Here’s my concern: if this becomes a place where everyone posts mediocre results and calls it a win, it loses all credibility pretty quickly.
I’d suggest having some kind of criteria: minimum ROI threshold, minimum team involved, or minimum complexity. Not to gatekeep, but to keep signal high and noise low.
Also, I’m curious about the distribution strategy. Where are these spotlights actually getting seen? Just in the hub? Are they syndicated to LinkedIn? Email list? If I’m sharing my work, I want confidence it’s reaching the right audience, not just disappearing into community pages.
I’m honestly excited about this. I’m the type who loves connecting people, and this would give me a structured reason to do it within the community. I’d definitely participate and help promote it.
One idea: what if we made it interactive? Like, instead of just posting a case study, the author also asks a specific question at the end, and the community responds with their own experiences or ideas? That way it becomes a conversation, not just a broadcast.
Also, I’m happy to help kick this off or coordinate with others if you want. Sometimes these things need a little momentum to get started. Would you be open to that?
I’d participate, but I’d want to see a template first. Here’s why: agencies and creators will frame their wins very differently if there’s no standard. One person might emphasize revenue, another might emphasize brand awareness, another might emphasize audience growth. Without standardization, you end up comparing apples to oranges.
I’d suggest a template that includes: (1) client objective, (2) what we did, (3) results (with specific metrics), (4) who we partnered with and why, (5) one key learning. That way, readers can actually draw conclusions about what works.
If you build the structure, I’m in.
As someone who’s considering hiring agencies, I’d actually find this super useful. Case studies with real numbers give me way more confidence than any pitch deck.
My only ask: include enough context so that other founders (like me) can understand if the case is relevant to our business or not. Like, don’t just say “grew engagement 300%.” Say what kind of business, what market, what challenges they faced—so I can assess whether it actually applies to us.
If you build this with us (potential clients) in mind, it could genuinely be a lead gen machine.