I’m having a hard time putting together reports for my influencer campaigns. My clients are asking for clearer data, but I’m uncertain about which metrics to focus on and how to present them effectively. Any advice on how to improve my reports would be appreciated!
Had a client whose influencer campaign was tanking. Dug into the log files and found out the influencer traffic had awful Core Web Vitals on mobile. The landing pages worked fine on desktop but were a mess on phones - where 80% of the social traffic was coming from. Fixed the mobile experience and conversions shot up 340% using the exact same influencer content.
We ran an influencer campaign for a SaaS client and found that tracking micro-conversions throughout the funnel made all the difference. Rather than just looking at final conversions, we mapped how influencer traffic flowed from awareness posts to demo requests. Built a visual attribution model showing the complete influence journey - helped the client see real ROI instead of just last-click numbers.
I lost a client after three months because we were focused on follower counts and likes rather than actual results. Now, I track conversions with UTM codes and compare our cost-per-acquisition against other channels. Clients prioritize revenue over engagement rates, so I lead with that data in reports.