I’m struggling to keep up with all the changes in influencer marketing lately. Everything moves so fast and I feel like I’m always behind. What blogs, podcasts, or tools do you guys use to stay current?
Had a tech client where influencer campaigns got tons of clicks but awful CPA. Instead of hunting for more industry tools, we retargeted that influencer traffic with ads that matched what the creators originally said. Those audiences converted 35% better when our follow-up ads hit the same pain points. Consistency across touchpoints beat finding the next shiny platform every time.